J. Wesley Hutchinson

Wes Hutchinson Photo

J. Wesley Hutchinson

Stephen J. Heyman Professor, Professor of Marketing
University of Pennsylvania

Publications

June 2017
Financial communications can be complex, making misinterpretation likely. This study takes an in-depth look at how people process – and act upon – financial information.
June 2017
Financial communications can be complex, making misinterpretation likely. This study takes an in-depth look at how people process – and act upon – financial information.