Leveraging higher education real estate assets as a strategy for success
Stagnant public investment and concerns about the cost of higher education have led innovative institutions to seek new revenue sources.
Like many institutions, Arizona State University (ASU) needs new revenue streams to fuel growth and meet stakeholder demands. To generate this income, the university made more productive use of its land as a strategic asset. Equally important, this effort enabled ASU to advance its mission, charter and programs. The use of partnerships has been key to the success of the ASU model, elements of which can be leveraged by a broad range of colleges and universities.
ASU has developed a new model for the American research university, one committed to the economic, social, cultural and overall health of the communities it serves. In this paper, the university’s treasurer and CFO describes a key component of the model: strategic use of real estate assets.
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